Apple is running after an Iphone application called SIRI, a personal digital assistant. Whether you want to know weather forecasts, sports updates, etc you just have to talk to SIRI and information will be provided. It now only provides an interface to type into Iphone, infact one can play around with this application through voice. Thats the beauty of this application thats making it universal. Imagine you are driving along a street, and you need to know the nearest chinese restaurant, you just have to ask SIRI, and you will be given the answer.
Although, the recommendations by the application are not always 100% correct, but it learns with the passage of time with some high level data mining algorithms.
