SEO- What Search Engines look for in your website, blog? – part1

Search Engine Optimization (SEO) is one of the key areas where all the web guys are trying to focus. However there are a lot of illusions and wrong concepts which are evolving in the market regarding Search Engines. How do they Crawl? What factors do they consider for Ranking your website? and What do the Crawlers like / hate?.

This is the first topic of the series and here i will share a few tips being crisp and without going into the details. Applying those will allow your website to be ranked amongst the preferred Search Engine choices..

1) Your Domain Name should be short, strong and catchy, it does not  necessarily need to be the name of your Company however it can be on the name of the Product and Service you are offering to be more relevant. Domain name Business.com was purchased for $7.5 million in 1999 and now it is estimated to be around $300 million worth. Casion.com went for $5.5 million and worldwideweb.com for $3.5 million.

2) Try choosing .com instead .biz .ca .org as Search Engines prefer .com domains and they usually get higher ranking in search results.

3) Ideally your hosting geographic location should be same as your domain location. This gives search engines a confidence that you are not engaged in some illegal activities and are not trying to hide your location from others.

4) Your domain contract should be over the years and years as usually the trend of hackers and fraud websites is to register domains for an year and then shut them down after phishing attacks etc, so don’t give crawlers a chance to classify you in these categories and show them the long term commitment by having domains which are booked for years and years.

5) Choosing Technology for building your pages and site is very important. Search Engines prefer HTML and are usually trapped by Java Scripts & Flash Movies once they are trapped by Flash etc they don’t waste time on your site and jumps to the next site in their lists. So Flash, Silverlight and other Scripts actually make the life of Crawlers miserable and that’s why Crawlers hate them.

6) Links are very important and they show that you are connected to web and other websites and portals also acknowledge you they kind off prove your legitimacy over the web. So you need to make sure that the links you are providing are not broken and doesn’t pisses crawlers and we need to ensure that other sites also have your links, this adds up really very very much and your ratings tend to get higher in search engines.

7) It is very important to market your site well as your website’s ranking tends to increase and gets higher with the number of clicks i.e. the number of people who have came to your website from various connections and demographic locations.

to be continued..

Important Facebook Safety & Security Tips

Facebook Security Tips & Techniques

After analyzing Facebook Security, we came up with some important Facebook Security tips and measures which an account holder needs to take in order to ensure the maximum protection of their Facebook Account.

1)Avoid installing Applications from the Publishers & Developers you don’t trust. Like it’s pretty ok to play farmville, Cities I have visited and others. But don’t install every app targeting segments which are un-realistic like who viewed your Facebook profile etc. If you are unaware of the Apps credibility go and checkout the company’s or developer’s website who have developed it. If it is unavailable and if you’re not sure about the credibility so then don’t install it. If you install and unknown app and have agreed to provide your data to it (which is necessary most of the times) they can view all information present under your Facebook profile and can share your posts and pics with anyone (probably paying them for this)

2)Always use strong passwords, strong security questions, keep changing passwords and your Facebook password should not be the same of your home, office, school’s PC or any Email accounts and other services. Never respond to the offers (free laptops, free gifts) and don’t provide your private info by replying to any person/thread claiming that they are from Facebook and require this in order to continue the service.

3)Monitor Your Facebook Privacy Settings and adjust them as per your requirement.
http://www.facebook.com/settings/?tab=privacy#!/settings/?tab=privacy

Adjust Profile Privacy Settings, who can view my Photos, Videos, Personal Information and other feeds

facebook information privacy and security

What my friends can share about me through Applications and Websites

facebook apps privacy

Happy Facebooking!!

Microsoft Search Together

Few days back i came across this wonderful tool from Microsoft Research which runs on IE7 & later named Search Together.. one thing i will want to highlight is that it not only uses Live Search as a Search Engine but you can also use Google and Yahoo.

What is SearchTogether?
Microsoft SearchTogether is a free Internet Explorer plug-in that allows groups of people to collaborate on Web searches.


Who can benefit from using SearchTogether?
SearchTogether can benefit any group of people who are interested in investigating a topic together, such as students working on a group report, colleagues working on a joint project, or friends planning a shared vacation or other social activities. SearchTogether supports both synchronous and asynchronous collaboration styles.


Where did SearchTogether come from?
SearchTogether is a project from Microsoft Research; it is part of Meredith Ringel Morris’s research project on collaborative Web search. The original SearchTogether concept was presented in this UIST 2007 paper and video. Thanks to the efforts of developers Piali Choudhury, Matt Maddin, and ThuVan Pham, the original prototype was transformed into an IE plug-in.

Do visit the following link to download this IE Pulg-in and start search together with your online friends during your different assignments, projects, tours etc and etc..
http://research.microsoft.com/en-us/um/redmond/projects/searchtogether/