SEO- What Search Engines look for in your website, blog? – part2

In continuation of http://geekdeck.com/seo-what-search-engines-look-for-in-your-website-blog-part1/

Here we will discuss a few more tips for better Search Engine Optimization.

Page titles hold an importance when it comes to Search Engines and more specifically the first thing looked on your site is the Title. So be it the title of your Blog or Page it should be very specific as what it is addressing.

Your site should have meta tags & keywords that will definitely improve your site ranking

Encourage web site traffic through many venues, including keyword advertising, reciprocal links and marketing campaigns.

Go ahead and submit your site to search engines rather than waiting for them to pick up.

Don’t trick Search Engines by imbedding hidden keywords on your site.  If you do you will be banned.

Don’t generate artificial traffic through bots etc, most search engines have mechanisms to detect this and again it will land you in black list.

The Content of your Page should be as fresh as possible, avoid copying and don’t involve yourself in Plagiarism as it is badly going to hurt your ranking. A fresh content will give your site uniqueness will definitely increase your ranking.

You need to retain your existing and current user(s) that’s why you are not required to offer them shitty content on your website. The content should be helpful, intuitive and fresh. Moreover from the Usability aspect your site should deliver the Best User Experience (UX) and the navigation, searching and content reading should be very User Friendly. Don’t put Flash, Silverlight, JavaScript etc it will take lot of time in loading as compared to HMTL and the users will not wait for too long and will not explore your site further.

All of these are basic do’s and don’t s but are very helpful and result oriented so do follow these basic steps told in part 1 and part 2 which will definitely help you up in increasing your site ranking!

SEO- What Search Engines look for in your website, blog? – part1

Search Engine Optimization (SEO) is one of the key areas where all the web guys are trying to focus. However there are a lot of illusions and wrong concepts which are evolving in the market regarding Search Engines. How do they Crawl? What factors do they consider for Ranking your website? and What do the Crawlers like / hate?.

This is the first topic of the series and here i will share a few tips being crisp and without going into the details. Applying those will allow your website to be ranked amongst the preferred Search Engine choices..

1) Your Domain Name should be short, strong and catchy, it does not  necessarily need to be the name of your Company however it can be on the name of the Product and Service you are offering to be more relevant. Domain name Business.com was purchased for $7.5 million in 1999 and now it is estimated to be around $300 million worth. Casion.com went for $5.5 million and worldwideweb.com for $3.5 million.

2) Try choosing .com instead .biz .ca .org as Search Engines prefer .com domains and they usually get higher ranking in search results.

3) Ideally your hosting geographic location should be same as your domain location. This gives search engines a confidence that you are not engaged in some illegal activities and are not trying to hide your location from others.

4) Your domain contract should be over the years and years as usually the trend of hackers and fraud websites is to register domains for an year and then shut them down after phishing attacks etc, so don’t give crawlers a chance to classify you in these categories and show them the long term commitment by having domains which are booked for years and years.

5) Choosing Technology for building your pages and site is very important. Search Engines prefer HTML and are usually trapped by Java Scripts & Flash Movies once they are trapped by Flash etc they don’t waste time on your site and jumps to the next site in their lists. So Flash, Silverlight and other Scripts actually make the life of Crawlers miserable and that’s why Crawlers hate them.

6) Links are very important and they show that you are connected to web and other websites and portals also acknowledge you they kind off prove your legitimacy over the web. So you need to make sure that the links you are providing are not broken and doesn’t pisses crawlers and we need to ensure that other sites also have your links, this adds up really very very much and your ratings tend to get higher in search engines.

7) It is very important to market your site well as your website’s ranking tends to increase and gets higher with the number of clicks i.e. the number of people who have came to your website from various connections and demographic locations.

to be continued..