Increase in Smartphone adoption, a new dawn for Mobile Gaming Industry

comScore released the results of a study on mobile gaming highlighting the potential for growth in the mobile gaming market despite a 13-percent decline in the number of U.S. mobile gamers during the past year. This overall decline was driven by a 35 percent decline in mobile gaming among feature phone (i.e. non-smartphone) subscribers, who represent approximately 80 percent of the market, which contrasted with the sizeable 60 percent increase in the number of gamers via smartphone.

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Smartphone Subscribers Heavier Mobile Gamers

The inevitable ascent of the mobile gaming market depends not only on smartphone subscribers’ higher propensity to play games on their mobile devices, but also their heavier gaming activity across nearly every dimension. Smartphone subscribers (47.1 percent) are three times more likely than feature phone subscribers (15.7) to play games on their device at least once a month. They are more than five times as likely to play games almost every day and far surpass their feature phone counterparts across various methods of game play.

Smartphone subscribers also install significantly more games on their devices with 27.3 percent having installed at least one game compared to just 5.6 percent of feature phone subscribers. A third of smartphone subscribers with games have more than five games installed on their phones, while less than one percent of feature phone subscribers have that many games installed.

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“Smartphones offer a more accessible and compelling mobile gaming experience that is enabling adoption of this behavior, even among consumers who have not traditionally been gamers,” added Donovan. “Marketers and advertisers ought to be paying close attention to the opportunity this presents for reaching consumers in new and engaging ways in a cross-platform environment. The potential for highly creative marketing efforts is exciting.”

Source:http://www.comscore.com/Press_Events/Press_Releases/2010/4/Smartphone_Adoption_Shifting_Dynamics_of_U.S._Mobile_Gaming_Market

Essential BlackBerry tips

Wipe It!

Replacing your BlackBerry smartphone is like selling a used car – you need to make sure you clear it out first! Here are three easy ways to do that:

  1. Wipe your BlackBerry smartphone data.
  2. If you have a BlackBerry® Internet Service account, contact your carrier and ask them to remove it. If you don’t, your emails will keep being sent to your old smartphone even after you wipe it.
  3. If you have a corporate BlackBerry smartphone, ask your IT admins to remove the IT policies. The new owner will thank you!

Protect It!

Of course, smartphones are also easy to lose, and many are stolen each day. To protect your personal information in case your BlackBerry smartphone is lost or stolen:

  1. Make sure you set a password. By default, an attacker only has 10 tries to get it right, so making it hard to guess is very important. Here some useful tips on choosing a strong password.
  2. Use content protection to encrypt all of your personal data. You can enable this by selecting Options -> Security Options -> General Settings on most BlackBerry smartphones.